Founder and CEO TAMARA JEM

Tamara Jem, Miss Universe Canada 2021, boasts an impressive pageantry journey, including titles such as Miss International Canada 2020, Miss Globe Canada 2019, and Miss Earth Canada 2016. This exposure to the beauty world made her acutely aware of the chemicals and endocrine disruptors rampant in the cosmetics industry. Frustrated by the lack of premium-quality cosmetics that prioritized both skin health and impeccable coverage, Tamara founded PHNX. PHNX aims to revolutionize the cosmetic industry, ensuring everyone can enjoy makeup crafted from clean ingredients without compromising quality or health. 🖤🖤🖤