TAMARA JEM, the embodiment of resilience and beauty, captured hearts as Miss Universe Canada 2021. Yet, her remarkable journey to founding PHNX Cosmetics is a tale of transformation from adversity.

Battling cystic acne in her adulthood, Tamara searched for all the possible help she could find and much of it didn't seem to work and actually made her skin worse. She embarked on a journey of crafting makeup that would not only cover but heal, she ignited a spark of hope. It was a quest for clean ingredients + high performance that led her to choosing formulations that are free from endocrine disrupting ingredients like parabens.

What began as a personal odyssey soon inspired those around her. Friends and family witnessed the magic, and PHNX Cosmetics was born—a testament to inner strength and Canadian spirit. It is a brand that rose from the ashes, a beacon of empowerment, proudly made in Canada.

Join us in celebrating Tamara's extraordinary journey, where beauty meets resilience, and PHNX Cosmetics becomes the canvas of transformation.